The Business Question of the Ages

Posted by:

And, What is the Answer to It?
What was the first business question to plague the minds of the ancients?  It is the same question that I have been asked most frequently over my 25-years as a strategic marketing professional.  If you thought it was, “What is the meaning of life?” you would be wrong.  It is, “How ...

Continue Reading →
0

Launching Your Next Big Thing – Step One: A Prelude

Posted by:

What to Do After the “Aha” Moment: Step One is Vital to Success

 

Great Scott!  That’s It!!
Jake was taking his dog, Whiskers, for a walk one morning, just like every other morning, when…BAM!  The idea that was going to change the world as we know it occurred to him.  And, it was going to make Jake and Whiskers very ...
Continue Reading →
0

Lessons From Skiing Can Keep Your Company From Going Downhill

Posted by:


Business and Skiing – Speed, Challenges and THRILLS!

Managing a business reminds me of skiing.  In skiing, as in business, you are going as fast as you can, avoiding obstacles and drop-offs, there is risk, the terrain and conditions are always changing, and the more timely the application of the right actions and reactions, the smoother the ...

Continue Reading →
0

The Great Brand Experience – It’s a Dream Away

Posted by:

Every entrepreneur or inventor dreams big dreams. That is what keeps entrepreneurs going, an idea that won’t let them stop no matter how many obstacles are in the way. There are those that struggle along and those whose success was so large that that their dream transformed business or the lives of millions around the globe, and are often rewarded with fantastic wealth. ...

Continue Reading →
0

The Most Common Mistakes Made by Medical Device Startups

Posted by:

The Combined Wisdom of 61 Medical Device Pros

What you are about to learn is what 61 medical device pros think are the most common and most deadly mistakes made by medical device startups.

I am a member of a number of LinkedIn Groups, and follow the discussions to learn what my peers feel are the key business issues and pick ...

Continue Reading →
0

Deliver a Better Brand Experience: A Customer Relationship Skills Tune-Up

Posted by:

(Adapted from the Integrated Training Solutions employee development programs by D. Bertoni and J. Hogen)

You have probably had a great experience buying something or receiving a service. In these rare instances, the company just seems to understand you, what you need, and performs beyond expectations. Experiences like these leave an impact, because they are such pleasant surprises. ...

Continue Reading →
0