The Great Brand Experience – It’s a Dream Away

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Every entrepreneur or inventor dreams big dreams. That is what keeps entrepreneurs going, an idea that won’t let them stop no matter how many obstacles are in the way. There are those that struggle along and those whose success was so large that that their dream transformed business or the lives of millions around the globe, and are often rewarded with fantastic wealth. Each of ...

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Deliver a Better Brand Experience: A Customer Relationship Skills Tune-Up

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(Adapted from the Integrated Training Solutions employee development programs by D. Bertoni and J. Hogen)

You have probably had a great experience buying something or receiving a service. In these rare instances, the company just seems to understand you, what you need, and performs beyond expectations. Experiences like these leave an impact, because they are such pleasant surprises. Performing consistently ...

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