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And, What is the Answer to It?
What was the first business question to plague the minds of the ancients? It is the same question that I have been asked most frequently over my 25-years as a strategic marketing professional. If you thought it was, “What is the meaning of life?” you would be wrong. It is, “How do I ...
Great Scott! That’s It!!
Business and Skiing – Speed, Challenges and THRILLS!
Managing a business reminds me of skiing. In skiing, as in business, you are going as fast as you can, avoiding obstacles and drop-offs, there is risk, the terrain and conditions are always changing, and the more timely the application of the right actions and reactions, the smoother the ride.
Years ago ...
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Anyone who is responsible for finding suitable product and brand names knows that it is a difficult task. It is a lot harder than picking a name for a child because it has to be unique enough to obtain the rights to trademark and advertise, but the idea is the same – it is permanent and can do great damage to ...
The Combined Wisdom of 61 Medical Device Pros
What you are about to learn is what 61 medical device pros think are the most common and most deadly mistakes made by medical device startups.
I am a member of a number of LinkedIn Groups, and follow the discussions to learn what my peers feel are the key business issues and pick up the ...
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